Creative fashion designer Kuda Matiza says fashion designers should embrace the new norm of virtual platforms to showcase their wares to stay relevant in this period characterised by Covid-19 restrictions.
Matiza made the call after observing that some designers were failing to continue working because of the pandemic.
In an interview with The Herald Arts, Matiza said social media had paid off in his line of business.
He said with fashion, it was easy to connect with people through social media platforms and that helped him to gain followers and stay relevant.
“I am much surprised with how some fashion designers are complaining that there is no work and with no events taking place, the clients are few,” he said.
“Have they considered to continue designing and do digital fashion shows? Look at what the famous London Fashion Week did in September, they hosted a digital fashion show which was a success. I know the live experiential shows bring out the glowing touch and vibe, but for now, it needs a lot of investment.”
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| Social Media Pays Off For Designer, Kuda Matiza! |
Matiza said designers should be creative in order to sustain their livelihoods.
Matiza, who is influenced by music, film and art, has managed to create the “House of Hohwa” brand which has been recognised across the globe.
The brand was mentioned by Forbes as one of 20 most Creative Designers for 2020.
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